Become known for more than your code.
10x your profile views.
2x your follower growth.
In 4 weeks.
Four weeks of 1:1 coaching for experienced engineers ready to build a professional presence on LinkedIn. You do the work. I help you figure out what to say, who to talk to, and how to make it a habit that sticks.
Targets against your previous four weeks. Not guarantees.
01 / Why
You've spent years becoming a great engineer. Outside your company, who knows you exist?
Your best work lives in private repos and internal docs, so your reputation stops at the company boundary. A great career shouldn't depend entirely on one employer.
This isn't about becoming an influencer. It's about making your experience visible and building real relationships before you need them. Done right, it's also a lot of fun.
02 / The approach
You don't need to become an influencer.
You don't need to write thought leadership posts, share motivational quotes, or pretend to be someone you're not.
You already have years of experiences, stories, and opinions worth sharing. I'll help you find them, connect with people worth knowing, and make showing up on LinkedIn something you actually enjoy.
03 / How it works
Four weeks to build a habit that lasts.
-
Week 1 · 45-minute session
Kickoff
Positioning, profile, content ideas, and a networking strategy built for you.
-
Week 2 · Async feedback
Build the habit
You run the routine. I send feedback on your posts, comments, and outreach.
-
Week 3 · 45-minute session
Review and refine
We look at what's working and adjust the strategy.
-
Week 4 · Async feedback
Make it yours
More feedback, and a routine you can sustain on your own.
The routine: comment every day, publish three posts a week, start conversations with people worth knowing, and check your numbers. I'll give you a framework, you write your own content. This is coaching, not ghostwriting.
04 / About Dan
I was invisible on LinkedIn too.
I've been a software engineer and manager for more than 20 years. Starting from a few hundred old connections, I've grown to 18,000 LinkedIn followers in under two years by sharing stories, thoughts, and experiences, and by starting conversations every week. No ghostwriters, no automated engagement.
It helped me build a strong network and find a job when I needed one, and I've met so many people along the way that I never would have otherwise. I want to help other engineers build an online presence before they need it.
“My profile views are way up and I'm getting interviews! I have 5 lined up now. A routine of writing comments and then following up with a creative DM is working wonders for me.”
05 / Pricing
Four weeks. Daily reps. Personalized support.
Are the growth targets guaranteed?
No. These are targets, not guarantees. Results depend on your starting point, how consistently you participate, and how LinkedIn distributes your content. We'll track your progress throughout the four weeks.
How much time do I need each day?
Plan on about 30 minutes per day for writing, commenting and conversations.
What if I'm not a writer or don't have many followers?
You don't need to be a great writer or have thousands of followers. You just need experiences, opinions, and ideas worth sharing. You probably have more of those than you realize. I'll help you find them and turn them into conversations.
Is this just for people looking for a job?
No. LinkedIn is a great job search tool, but building a presence and network as career assets is best done before you need it.
4 weeks of 1:1 LinkedIn coaching
$499one-time
- Two 45-minute 1:1 coaching sessions
- Personalized LinkedIn positioning and strategy
- Four weeks of topic suggestions to help you write
- Async feedback on your posts, comments, and outreach
Build your network before you need it.
Start becoming known for more than your code.